Page 4 - SvendsenSport2021EN

THE PERFECT BALANCE BETWEEN

PASSION

AND BUSINESS

Change, whether we want it or not, is inevitable in 2021. Our goal
is to build a stronger infrastructure, to invest in optimizing the
value chain and to strengthen our organization and our position
amongst retailers. This will be necessary to run a robust busi-
ness in 2021, so we can keep providing a comprehensive range
of the best products and services.

Healthy business keeps the passion alive
The tackle industry is run by enthusiastic people, who choose
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passion and business. Both are equally important and must be
nurtured to the right extent. Passion is good, but a healthy busi-
ness keeps the passion thriving.

Connecting with anglers
The digital distance between brands and anglers has never been
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watching live videos, asking questions and interacting with each
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before. And they are all joining in – both new and experienced
anglers.

Added value for retailers and consumers
The angling experience starts way before reaching the water.
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tackle. A good presentation of tackle is essential to the added
experience. Being anglers, that spend vast amounts of time in
nature, we also care. At Svendsen Sport, we are in the process
of creating better and environmental friendly solutions to build an
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materials for packaging.

Trends are made. Not followed
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innovative tackle in coalition with strong marketing efforts that
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fore and we keep pushing the boundaries and surprising anglers
across the world.

The never-ending season
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sen Sport, we provide several introductions a year, to keep up
with the demand of changing seasons. This keeps the passion
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introductions a year. CEO