Page 242 - SvendsenSport2021EN
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NEW LOGO







               AND PACKAGING










               “New packaging is going to help retailers getting more information across to the
               end-consumers. 70 percent of purchase decisions are made after the customer

               enter the shop. This means that most of the end-consumers are recipient to
               VWLPXOL  DOO WKH ZD\ IURP WKH VRFLDO PHGLD LQÀXHQFH  XQWLO VZLSLQJ WKHLU FUHGLW

               card through the terminal”.



               Icons                                           Sticker
               Simple and easy understandable icons that help the angler   The majority of single packaged lures contains a Savage
               identify the most unique features of the product.  Gear sticker that allows the angler to fully indulge in the
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               ,QIRUPDWLRQDO WH[W
               An all describing text with bullet points, explaining all fea-  Sidewindow
               tures of a product written in English, Polish, German and   The see-through side window allows the angler to see all
               French.                                         colors and features of the product, without breaking the
                                                               packaging.
               3ODVWLF
               All product windows are produced in PET plastics, which is   Visit us
               the most easily recyclable plastic material currently avail-  Icons for Facebook, Instagram, YouTube and the Savage
               DEOH  :LWK FRUUHFW GLVSRVDO  WKH LPSDFW RQ WKH HQYLURQPHQW   Gear website, invites the angler to fully discover how much
               will be decreased dramatically.                 it’s a savage world out there and expose the consumer to
                                                               the new videos, tips and product releases.
               Logo
               The new Savage Gear logo is keeping up with the trend-
               setting brand that Savage Gear is known for. Innovative,
               trendsetting and groundbreaking.

               Safe packaging
               All blisters have been custom designed for perfect presen-
               tation of the product. They will always be safely stored in
               trays that will not allow the lure to move around.








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